Using social Media to grow your business 10 tips and more

Posted on April 6, 2010


Detroiters, let’s first of all really get into the 21st century. 

Your company has a blog right.  Great so let’s turn the first of many pages and see how we can make it work for your business.

Admittedly writing an article for your company blog is not for everyone.  Coming up with ideas can be a real challenge.  But when all is said and done, there is one important element that is a must, an essential talent that can make your job easier.  And it’s called “PASSION”.  Talking about management would really be a bore to me.  Trying to write about accounting, and I’m off to get a drink. (maybe a lot of them).  Those are not my passion.  My passion is marketing, internet marketing, social media, so I have no problem being on the computer for hours at a time, learning, discovering, and sharing what I’ve learned.  That’s my passion, what is yours?

Now after you discover, and find your passion let’s assume you can spell (laugh please), you don’t mind writing a few sentences and your grammar is ok what do you do next. 

Over at Zen Habits blog, there are a number of suggestions that can be very useful in helping grow as a master in the field of blogging.  An article titled

 “9 simple ways you can bring yourself into flow” will give you some great strategies to get those creative juices flowing.   They highlight 9 ways which are

  • Pick a enjoyable, challenging activity – this means passion
  • Eliminate distraction
  • Think before you do
  • Isolate yourself
  • Let go
  • Give yourself a time limit
  • Keep moving
  • Don’t think
  • Practice


So we have laid the platform for a creative blog writing environment, what are some tips on keeping that blog post cupboard full of ideas and your company’s blog pumping out great content that will change your business. 

I’m going to list 10 of 30 of them. (Why, so you can come back and learn more of course).

1. Industry News – whats happening this week, this month

2. Industry Trends – where is the industry going, what are the emerging hot segments

3. Customers Pain Points – Write posts that provide solutions for your customers problems

4. Customers successes – Write up a case study about a clients successful project, they will often let you publish their name

5. What not to do – highlighting where something hasn’t worked (the names shall remain anonymous of course)

6. Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client

7. Write articles for the different types of customers that are relevant for each of your vertical markets.

8. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning

9. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas

10. Look through your latest news releases for ideas

These are just a few of the dozens and dozens of ideas that can make your companies blog rock. 

Go ahead and get started.  If you already have a blog, tell me how your blog rocks.

Posted in: Marketing Tips